US T-Commerce (Purchase via TV) Market Research 2023 Featuring Apple, Amazon, Google, Samsung, and Android

DUBLIN, Oct. 12, 2023 (Globe Newswire) — “US T-Commerce: Buying Through the TV” report added ResearchAndMarkets.com Recruitment.

This research study explores the potential of T-commerce, the purchase of goods and services through television, to generate additional revenue for video service providers and to be an effective means of advertising and selling brands.

In the competitive video services market, content owners, service providers, and platform players seek to maximize revenue through subscription and advertising revenue. The television user interface and its underlying technology enabled his third revenue stream: television-based commerce.

The study assesses consumers’ openness to T-commerce offerings, including the types of products and services most likely to generate sales. Research recommended T-commerce providers, user interfaces, and payment methods to identify the biggest barriers to T-commerce activities.

Key questions addressed:

• What interest do consumers have in purchasing products through television?

• How do consumers’ current online shopping behavior affect the attractiveness of T-commerce?

• How do consumers want to pay for their T-commerce purchases?

• What product categories are suitable for the T-commerce model?

• What are consumers most concerned about regarding the concept of T-commerce?

Main topics covered:

Methodology: Brand Loyalist

Survey method and definition

Important terms and definitions

executive summary

• CE Brand Advocate

• CE Brand Loyalist Technology Adoption Segment

• Key brands of smart speakers that loyalists buy

• Brand Loyalist Subscription to OTT Video Services

Device adoption status by brand

• Adoption trends in home appliances

• Smart TV system share

• Adopting a smart TV OS

• Streaming media player sharing

• Streaming Media Player Brand Adoption

• Sharing smart speakers among single device owners

• Smart speaker brand adoption

• Sharing smart displays between single device owners

• Adoption of smart display brand

• tablet system share

• Adoption of tablet system

• Smartphone system share

• Adoption of smartphone OS

• smart watch share

• Adoption of smart watch brand

• PC system share

• Adoption of PC OS

• Adoption of smartphone OS

• Adopting a smart TV OS

• Adoption of SMP OS

story continues

Brand Loyalist Overview

• Overall Brand Loyalist

• Adoption of Apple devices by Apple loyalists

• Adoption of Amazon devices by Amazon loyalists

• Adoption of Google/Android System Devices by Google/Android System Loyalists

• Adoption of Samsung devices by Samsung loyalists

• Demographic breakdown of Apple loyalists

• Demographic breakdown of Amazon loyalists

• Demographic breakdown of Google/Android system supporters

• Demographic breakdown of Samsung supporters

• Brand Loyalist Technology Adoption Segment

Loyalists and Brands: Purchase

• Major brands of desktop computers bought by loyalists

• Major brands of laptop computers purchased by loyalists

• Major brands of tablets purchased by loyalists

• Major brands of smartphones purchased by loyalists

• Future Purchase Intentions: Smartphone Brands by Loyalists

• Major smart TV brands are acquired by loyalists

• Future Purchase Intentions: Smart TV Brands by Loyalists

• Major brands of smartwatches purchased by loyalists

• Future purchase intent: Smartwatch brands by loyalists

• Key brands of smart speakers that loyalists buy

• Future Purchase Intent: Smart Speaker Brands by Loyalists

• Major smart display brands are acquired by loyalists

• Future Purchase Intent: Smart Display Brands by Loyalists

• Streaming Media Players Major Brands Purchased by Loyalists

• Future Purchase Intent: Loyalist Streaming Media Player Brands

• Brand recognition by brand loyalists

Loyalists and content platforms

• Brand loyalist music service subscriptions

• Subscription to video services by brand loyalists

• OTT service NPS by brand loyalists

• Video service spending per month by brand loyalists

• Average number of months subscribed to Apple TV+ and Amazon Prime Video by brand loyalist

• Average number of OTT services subscribed to by brand loyalists

• Top transactional OTT services used by brand loyalists

Companies mentioned

• apple

• Amazon

• Google

• samsung

• android

For more information on this report, please visit https://www.researchandmarkets.com/r/1rg1f9.

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