‘Part of PR strategy’: Priyamani talks about Bollywood’s paparazzi culture

Priyamani is a prominent actress in the South Indian film industry, known for her stellar acting and loyal fan base. While her popularity has spread beyond South India due to her contribution to Bollywood films and series, she recently opened up about the interesting world of Bollywood paparazzi culture while promoting her new film ‘Bama Kalapam 2’. I shared my insights.

In a candid interview with the media, Priyamani sheds light on the pervasive paparazzi phenomenon in Bollywood and reveals the surprising truth behind the lively scenes captured by photographers. Contrary to popular belief, she revealed that many celebrity sightings, especially near airports and gyms, are organized as part of strategic public relations efforts. She Priyamani spoke about her revealing encounter when she visited Mumbai after the film Jawan. There, she said, a media agency representative revealed that the photoshoots were staged. She expressed her surprise at the exorbitant fees charged by photographers and the willingness of actors to pay for these orchestrated photoshoots.

This revelation provides a glimpse into the complexities of modern celebrity image management and highlights the lengths celebrities will go to improve their public personas. The practice of paying media to edit and amplify images highlights the evolving dynamics of contemporary celebrity culture.

Priyamani’s recent film appearances include a role in Aditya Suhas Jambale’s political thriller film Article 370. The film, which will be released on February 23, has an ensemble cast including Yami Gautam, Skand Sanjeev Thakur and Ashwini Kaur. Produced by Jyoti Deshpande, Aditya Dhar and Lokesh Dhar under the banner of B62 Studios, Article 370 delves into relevant socio-political themes.

Additionally, Priyamani gained recognition in Bollywood for her role in the critically acclaimed series ‘Family Man’. Her notable credits include starring in the 2023 blockbuster film Jawan starring Shah Rukh Khan, Vijay Sethupathi and Nayanthara, with Deepika Padukone appearing in a cameo role.

Priyamani’s revelations provide compelling insight into the behind-the-scenes workings of celebrity culture and prompt deeper consideration of the intersection of fame, media, and image management in the entertainment industry.