Changing tastes of filmmakers –
NEW DELHI: Top Bollywood stars are from southern film production, which is believed to have a better understanding of mass-market commercial films, rather than Hindi film directors, who are believed to be targeting upscale urban audiences. Increasingly, people are choosing to work with people. While Shah Rukh Khan and Ranbir Kapoor have had success this year with Jawan and Animal directed by Atlee and Sandeep Reddy Vanga respectively, Varun Dhawan has now been backed by Atlee. Appearing in a movie. Actor Shahid Kapoor will be starring in the film ‘Deva’, directed by Roshan Andrews, who is known for Malayalam blockbusters such as ‘Salute’ and ‘Kayamkulam Kochunni’, in October next year. These filmmakers are praised for presenting actors as larger-than-life heroes rather than the realistic characters that are increasingly being embraced in Hindi films.
“Southern cinema has consistently delivered quality content across genres, from action-packed spectacles to dramas. This has earned it a loyal fan base and consistent box office performance throughout the year. “Regardless of language or cultural barriers, themes that resonate universally can be accepted only in pan-Indian South Indian films,” says BookMyShow. Ashish Saxena, Chief Operating Officer, Cinema Division, said. “South Indian filmmakers and pan-Indian actors, and vice versa, are helping to bridge the gap and attract a wider audience. Is this change a temporary trend or is it just a matter of audience preference? “It will be essential to explore whether this reflects more lasting change,” he added.
Indeed, entertainment industry experts say that Hindi remakes of southern films, which were once a surefire recipe for box office success, have become increasingly popular with recent films such as Selfie, Shehzada, Vikram Veda and Jersey. They point out that it is losing its charm due to its failures. The original versions of some southern films are already available on streaming services, and many platforms also offer Hindi-dubbed versions, reducing demand for remake rights. The next best thing is to hire a southern director who can churn out fresh content with a similar mass-market sensibility. But the southern director is also known for his emphasis on strong storytelling rooted in emotion. Their rise means fewer opportunities for Hindi filmmakers whose action movies have come under fire for uninspiring scripts.
“Although the days of remakes are over, there is a huge demand for blockbuster action films that can get huge advance bookings and openings,” said independent trade analyst Suredhar Pillai. “Animal”, directed by Sandeep Reddy Vanga, has crossed the boundaries of the world, despite its mixed reviews and adult rating. INRBox office revenue reached the 500 million mark. Pillai added that these action films are also preferred by streaming services looking to attract more subscribers from tier-2 and tier-3 cities, making business sense for all parties involved. Ta.
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(Tag Translation) Kayamkulam Kochuni