Stars of Prime Video ‘SHE Must Be Obeyed’ believe Nollywood is ready for musicals
Conflicts in the music industry have been a funny recurring occurrence throughout history, from John Lennon and Paul McCartney to Tupac Shakur and Biggie Smalls. Whether created for promotional purposes or based on genuine tension, competitions between artists often garner significant media attention and fan interest. The “Stan” wars have been a social media powerhouse for the past decade, sparking streaming wars, hashtag wars, and fan edits. How bad could it be if it got the attention of artists and propelled pop culture?
So are the thoughts of SHE, the title character of Prime Video’s latest Nigerian limited series. she must obey. Funke Akindele plays Siyambola Adewale, aka SHE, an Afrobeats star who plans, manipulates and uses every means possible to keep herself in the spotlight. Her commentary on the greed and selfishness of the music industry begins with her losing out on awards to other artists. She develops a rivalry with the artist and drama ensues.
The series builds on Prime Video’s growing presence in Nigeria. Since launching in this country a year ago, we have produced local content such as: gangs in lagos and LOL: Naija laughs last.
she must obey, The film, which also stars Waje and BBNaija’s Veeiye, is driven by its own pulsating soundtrack. This indicates that more Nigerian series and movies may utilize music. Ainla (2021) is a film that explores the life of famous Apala musician Ayinra Yusuf, and leveraged its potential by using existing music to tell the story. she must obey Achieve this by creating original music for your characters.
okay africa Sitting with Akindele Nancy Ishimeplaying her personal assistant.
The following interview has been edited and condensed for length and clarity.
Over the past decade, the scope of Afrobeats has expanded exponentially.Why do you think now is the right time? she must obey?
Funke Akindele: Afrobeats is our music and I am committed to exporting what we have here: our culture and tradition. Nigeria has talent and creativity and we need to keep showing it. Afrobeats is huge and other countries are also capitalizing on it.Wizkid, Burna Boy and Davido did a good job [with exporting it]. Incorporating Afrobeats into the show is a big plus as it allows us to represent more of the Nigerian element.
Nancy Ishime: Explore the possibilities of the music industry. I feel that the spice of drama and music is more important. I don’t want to talk about the music industry, but for actors and the film industry, this is a game changer. This shows that you can record and produce decent music for your film, and that it looks good, sounds good, and is well put together.
Promotional image for Amazon Prime “SHE Must Be Obeyed”.
When it comes to the topic of Afrobeats, women are often sidelined or featured as footnotes, rarely trailblazers or trailblazers.What kind of messages and discussions can you have? she must obey spark?
Akindele: This series shows the strength of women. The fact that women are trying, the fact that they are fitting into shoes that didn’t fit before. I see women going through a lot and standing up for themselves. I see women putting other women down, and I see women lifting up and defending other women. All the good and bad sides.
Ishime: In fact, conversations about men and women transcend all industries. It’s a mindset, and it’s what happens in a patriarchal society.
Which iconic feud is most similar, real or fan-made? she must obey?
Akindele: I’ll tell mom about that. Once you see it, you will decide whether it is similar to the real-life situation.
Ishime: I can’t say it’s particularly true among women, but if you look at what’s been revealed on social media, there are some similar elements in some Afrobeats stars. I think most of these rivalries are fan-driven. Fans always want to say one is better than the other.
Promotional image for Amazon Prime “SHE Must Be Obeyed”.
There are several songs in the series, how did they come about?
Akindele: It was cool and challenging, but not the first time.I made the soundtrack for Jennifer’s diary, rap, and JJC Skillz wrote it. The song was composed by JJC Skillz. she must obey. The songs that I played and the songs that Wadje and Vee did were all written by him. All original songs produced by Puffy Tee. For me it was fun and I love it. I think we should make more use of it.
Ishime: He did not sing in the series. The main music was created by artists, and there were some surprises. It explores the possibilities of the music industry and shows how great our film industry is. I’m more of a film industry person, and I don’t know much about music, so I can’t really talk about it. It’s a game-changer for acting and movies because it shows you can record and produce the right music for shows and movies. [besides the soundtracks that past movies did]looks good and is well put together.
What can we expect from you in the near future?
Funke Akindele: You can expect more great content that tells African stories that celebrate our culture and heritage. We also empower, encourage and inspire up-and-coming talent. We will continue to work on the Funke Akindele Academy. We had the Scene One School of Drama, which we absorbed into the Funke Akindele Academy where we nurture and develop their talents and help guide them on the right path.
We’re going to implement them into all the TV shows and movies and other content that we’re producing. I’m very passionate about it. I would love to work on this.
Nancy Ishime: I’m still working on new things and filming. I also produce my own shows and host gigs. For now, keep an eye on the projects I have planned. Maybe in the future I will be repurposed somewhere, but for now I am still active as an actor.
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