ZEE5 Global reports 150% growth in user base and 75% jump in viewership among connected TV viewers in the US

ZEE5 Global has revealed that both engagement and viewership of connected TV in the US has increased significantly. The company claims that the launch of 4K content and an increasingly personalized and improved user interface has increased its connected TV user base by more than 150%, and that the number of viewers in this segment has increased by 75% in the past year. I am reporting.

The platform recently shared first-of-its-kind research on South Asians and South Asian content viewing habits in the US, predicting that by 2022, content consumption will increase by 35% year-on-year, and total watch time for original content will increase by 46%. pointed out that it would increase.

Connected TV growth is driven by smart TVs, Google TV, and Amazon Fire TV, with Amazon Fire TV seeing the highest consumption growth last year, followed closely by smart TVs.

ZEE5 Originals like ‘Maya Bazar – For Sale’, ‘Vyavastha’, ‘Abar Proloy’ and blockbuster movies like ‘Sirf Ek Bandaa Kaafi Hai’, ‘Kisi Ki Bhai Kisi Ka Jaan’ and ‘Tarla’. These are the most viewed titles in their respective categories. In fact, over 83% of his movie viewing is done on a connected device.

TV shows also continue to captivate viewers, accounting for a significant share of content watched on connected TVs, with viewership in this category increasing three times year over year. Hindi, Telugu, Bangla and Marathi TV programs were the most watched, with viewership peaking on weekdays, especially Thursdays and Wednesdays. Legacy titles like ‘Kundali Bhagya’, ‘Bhagya Lakshmi’ and ‘Kumkum Bhagya’ account for a significant portion of the content watched.

The city of San Jose led this trend. According to the data, this city consumes the most content on connected devices in the US, with the number of users increasing by nearly twice as much.

Archana Anand, ZEE5 Global Chief Business Officer “We are pleased to see rapid viewership growth in the U.S. and that our content has resonated with a diverse audience in South Asia. It saw the highest viewership growth last year and has become the preferred choice for viewers looking for a larger-than-life content experience while watching an extensive library and blockbuster movies.

“We are committed to meeting the evolving tastes of our viewers by providing a seamless and enriching entertainment experience on their device of choice.” Anand Said.

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