ZEE5 strengthens its presence in the eastern market. Viewership of Bengali content doubles since December 2022 – Brandwagon News

ZEE5 has recorded a two-fold surge in Bengali viewership since December 2022. The company says it has invested heavily in Bengali content and has produced hits like ‘Abar Proloy’, ‘Shabash Feluda’, ‘Swetkali’ and ‘Shikarpur’. Others are in line with the brand’s commitment to regional expansion.

Since December 2022, the platform has seen a 22% increase in monthly active viewers in the East region.

ZEE5 India Chief Business Officer Manish Kalra talks about expansion“We are pleased to see such an encouraging response from our viewers in the Eastern market.”.bengal entertainment industry has shown immense potential and has earned a reputation over the years for its exceptional storytelling. We are grateful to our partners and regional talent for their dedication and incredible creativity that has captivated the Bengali diaspora across the globe. ”

Additionally, director Raj Chakraborty’s latest original ‘Abar Proloi’ starring Saswata Chatterjee and Ritwik Chakraborty has seen an 86% jump in viewership and total watch time compared to other Bengali originals. has increased 3 times. The viewing time for the same was 146 MN minutes.

The platform’s growing viewership of Bengali content can be attributed to its partnership with industry-leading talent who are committed to bringing compelling stories. Additionally, ZEE5 will also release his high-octane slate of 10 blockbuster titles from January 2023.

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