ZEE5 Global expects 75% growth in CTV viewership in the US in 2023

ZEE5 Global, a streaming platform for South Asian content, reported that its connected TV user base in the US grew by more than 150 people in 2022, with viewership increasing by 75 people. According to the platform, this was facilitated by the release of 4K content and an increasingly personalized and improved user interface.

The platform recently shared research on South Asians and South Asian content viewing trends in the US, noting that by 2022, content consumption will increase by 35 percent year-over-year and total watch time for original content will increase by 46 percent. doing.

Connected TV growth is driven by smart TVs, Google TV, and Amazon Fire TV, with Amazon Fire TV seeing the highest consumption growth last year, followed closely by smart TVs.

ZEE5 Originals like ‘Maya Bazar – For Sale’, ‘Vyavastha’, ‘Abar Proloy’ and blockbuster movies like ‘Sirf Ek Bandaa Kaafi Hai’, ‘Kisi Ki Bhai Kisi Ka Jaan’ and ‘Tarla’. It was the most viewed title in each category. Data revealed that more than 83 of his movie views were watched on connected devices.

Television also accounts for a significant share of content watched on connected TVs, with viewership in this category increasing three times year-on-year, the platform said in a statement. Hindi, Telugu, Bangla and Marathi TV programs were the most watched, with viewership peaking on weekdays, especially Thursdays and Wednesdays. Legacy titles like ‘Kundali Bhagya’, ‘Bhagya Lakshmi’ and ‘Kumkum Bhagya’ account for a significant portion of the content watched.

The city of San Jose led this trend. According to ZEE5 data, this city consumes the most content on connected devices in the US, with the number of users increasing by nearly twice as much.

Archana Anand, ZEE5 Global Chief Business OfficerSaid, “We are excited about our rapid viewership growth in the U.S. and how our content is resonating with a diverse audience in South Asia. , which has seen the highest viewership growth in the past year, has become the preferred choice for viewers looking for a larger-than-life content experience while watching an extensive library and blockbuster movies. We are committed to meeting the evolving tastes of our viewers by delivering a seamless and enriching entertainment experience on all devices.”

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