Haier India becomes Disney+ Hotstar’s ‘Digital Streaming Associate Sponsor’ of ICC Cricket World Cup
The brand is deepening its commitment to sports by investing in top events such as Roland Garros, ATP and Indian Premier League.
Adding to the festive celebrations, consumer electronics brand Haier Appliances India (Haier India) announces strategic partnership as ‘Digital Streaming Associate Sponsor’ of Disney+ Hotstar for ICC Men’s Cricket World Cup 2023 did.
Pushing the edge as a challenger brand, Haier India has reset its marketing strategy to bring the fusion of sports and festivals to customers across India. Integrating many traditional and new age marketing strategies, Haier India this festive season will strengthen its connection with customers, increase brand awareness, increase brand loyalty and drive business growth in the Indian market. We focus on high-impact sports marketing strategies to promote sports. .
Haier India recognizes the huge impact of festivals and sports, especially in India. Through its partnership with Disney+ Hotstar at the ICC Men’s Cricket World Cup 2023, Haier plans to showcase a range of customer-inspired product innovations that highlight the brand’s commitment to leveraging technology and innovation. India takes pride in hosting the entire tournament and Haier India and cricket lovers are gearing up for 48 exhilarating matches.
Mr. NS Satish, Managing Director, Haier Appliances India said, “Festivals and sports are two things that unite our country in a spirit of passion, enthusiasm, celebration and enthusiasm.At Haier India, customer centricity is at the core of our company.” ” he said. Ahead of India’s festive season, we are pleased to announce a collaboration between Haier and Disney+ Hotstar, India’s biggest sporting event. It is the year of ICC Men’s Cricket World Cup 2023. ”
“This collaboration embodies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. To celebrate our success and oneness with India during the festive season, , we see this sponsorship as a great opportunity to connect with our customers and showcase our innovative spirit. As a brand, Haier always believes in engaging with our customers in meaningful ways, and with the festival I believe the sports genre provides the perfect opportunity for this,” he added.
In line with its marketing strategy, Haier India is deepening its commitment to sports by investing in top events such as Roland Garros, ATP and Indian Premier League 2023. As the ICC Men’s Cricket World Cup 2023 coincides with India’s festive mood, this is a unique opportunity for Haier to connect even more deeply with its audience.
