How ‘Jawan’ became one of the biggest box office success stories of 2023 (and what’s next for Indian cinema)

It seems that Indian blockbusters are finding success in the US recently, as demonstrated by the examples of “Pathaan,” “RRR,” and “Jawan.” These films have been able to generate significant box office revenue in North America, despite minimal advertising and a lack of a large marketing campaign. The success of these films is largely driven by word of mouth and the audience’s interest in exploring different types of movies. The potential for even greater success in the US market is evident if a sequel to “RRR” were to be produced. Overall, it appears that the US audience is becoming more receptive to Indian films, which is leading to their increased popularity and success in the country.