Plum Research: Netflix Dominates Viewers in August, Prime Video Takes No. 1 Title

Netflix had about 200 million active unique viewers (UV) during August, while Disney+ was middling at about 100 million, according to new data from PlumResearch. Prime Video and Max accounted for about 33% of Netflix’s tally for the month. At Plum, we consider a unique viewer to be someone who watches a show or movie for at least two minutes.

According to the report, 40% of the top programs streamed in August were comprised of Netflix titles, of which 75% were originals, with the SVOD pioneer producing popular original content with global appeal. It backs up our track record.

At the same time, Prime Video’s original drama series “Kireina na Natsu” topped the list of most-watched titles in August, accounting for nearly a quarter of monthly viewers, with UV numbers increasing, according to Plumb. 16 million, for a total of nearly 70 million. . Views correspond to the number of times a movie or episode was watched. If a viewer streams his two episodes of the series in one day, it will be counted as two views.

Disney+ took second place with Marvel Studios’ third installment. guardian of the galaxy. This film recorded more than 12 million UVs for him. This equals the 12th highest box office gross for her May theatrical release of all time.

Netflix ranked fourth for its thriller film “Heart of Stone,” co-starring Gal Gadot. The film generated 21 million UVs for her, including about 10% of the platform’s audience.

On Max, “South Park” had the most views with over 6.4 million UVs. With 26 seasons released so far, the animated series created by Matt Stone and Trey Parker racked up approximately 145 million views in August.

With the exception of “Suits” (343 million views on Peacock/Netflix), “Bluey” (84.4 million views on Disney+), and “South Park,” the rest of the content tracked is original to the platform. did.

“Data trends highlight that the platform’s audience is primarily driven by the appeal of new content, rather than older content,” said Nicolas Herrera, data analyst and report author. said in a statement.

Herrera argues that the continued appeal of Netflix (and others) is its ability to create original programming tailored to its subscribers on a regular basis, and that much of its content is likely to be a hit on streaming.

“This reflects the effectiveness of Netflix’s strategy in developing compelling original content and securing valuable licensing deals,” Herrera wrote.

Plumb argues that the streaming world continues to evolve rapidly, and the performance of top titles on SVOD platforms in August provided a glimpse into the ever-changing dynamics of the streaming industry.

While Netflix may continue to dominate the SVOD world, Disney+ and Prime Video have made significant strides, offering a mix of branded franchises and original content that fails to capture and retain audiences.

“As viewers seek engaging experiences, platforms will look to continue innovating, adapting, and delivering content that keeps viewers coming back for more,” the report said. has been written. “The streaming wars are far from over. Viewers are the ultimate beneficiaries of this ongoing battle for attention.”