Deadpool & Wolverine Spot with Ryan Reynolds will be showing in theaters

Ryan Reynolds and Hugh Jackman in Marvel Studios’ Deadpool & Wolverine.

Jay Maidment/Marvel

Nicole Kidman has dominated movie theaters since 2021, when she and AMC unveiled an instant spot for “We Make Movies Better,” which urged consumers to return to theaters in the wake of the devastating coronavirus pandemic.

Now, another topic of major concern for exhibitors may be getting some high-wattage stars: those people who don’t want to silence their cell phones while the movie is playing.

Last week, Marvel and Disney showed off a spot that definitely looked like an in-theater public service announcement of some sort as part of their show. Deadpool Wolverine Screening at CinemaCon.

Spot began with Deadpool telling Wolverine about his theories about Secret Warsreferring to the upcoming crossover film from Marvel Studios, Avengers: Secret Wars. But every time Deadpool starts saying what he heard will happen in the movie, a cell phone rings and interrupts him.

Eventually, Wolverine had enough – and he addressed the camera directly, dropping (beep) F-bombs at the audience and somewhat crudely pointing out how this was a movie theater, not “your grandmother’s nursing home.” Wolverine only stopped after Deadpool calmed him down.

A source says the trailer shown at CinemaCon is indeed intended to be shown in theaters, but the Marvel/Deadpool team is maintaining radio silence for now.

Deadpool and Wolverine previously enjoyed some synergy on the big screen with a spot that hit theaters before 2017 Logan, the feature that was intended to be Hugh Jackman’s swan song to Wolverine. At the location, Ryan Reynolds’ Deadpool witnesses a robbery in progress, and goes to a phone booth to change his costume. But by the time he changed, the robbery victim was dead. Afterwards, Deadpool stated that Logan was probably going to save the man, and proceeded to speak with an Australian accent, a reference to Jackman’s natural voice.

One thing’s for sure – Reynolds’ foul-mouthed Deadpool is having a major impact on Disney executives as they prepare to release Marvel Studios’ first R-rated film. Tom Rothman, head of Sony Pictures, is famous for using the F-word on stage at CinemaCon. But Disney? Never, or at least not yet.

“Deadpool Woolrain It’s fucking awesome. “And the reason I say that…is because it’s an R-rated movie,” Marvel Studios president Kevin Feige announced onstage (uttering the expletive two more times). Director Shawn Levy also dropped the F-bomb.

Disney’s global distribution president and showrunner Tony Chambers also got in on the action, but he saved his F-bomb for it Alien: Romulus When listing the original range alien Director Ridley Scott described the upcoming film directed by Fede Alvarez. “Ridley said, and I quote, ‘It’s wonderful.'” As an Irishman, Chambers decided to go back to the Irish version and use the word “fecking.”

Barry Jenkins also caught the bug when he talked about his family film in December Mufasa: The Lion King. “This is a huge fucking movie,” he said. “And my job was to fill it with a big heart.”

As the kindly Chambers explained minutes before those bombshells, “I’m sorry, but I was corrupt, too.”