How do regional films compete with Bollywood films – Brandwagon News

Written by Sanjay Chhabria

Regional cinema, especially South Indian cinema, has been growing rapidly for a long time.The foundation stone was laid by the Prime Minister Movie channels of broadcasters like Star Gold, Sony Max and Colors have started broadcasting Hindi-dubbed southern films on their channels.

Hindi films have been catering to the discerning audience in India’s top 8-10 tier-1 cities for some time now. There remains a huge gap between Tier 2 and Tier 3 cities that needs to be filled. Regional films that dwell on the second and third tiers have further bridged this gap post-pandemic.

The pandemic saw a surge in OTT viewership thanks to the shutdown of all other entertainment avenues. As a result, viewers became language independent. Movies that are sometimes watched on pay TV channels have become a staple meal as viewers can now watch them freely on streaming his platform.

There are approximately 6-8 releases per week in the four southern languages, and audiences can watch these Hindi-dubbed versions (mostly Biggies) in theaters first, then 4-8 after their theatrical release. You can watch it on major streaming platforms (Amazon) within 5 weeks. Prime, Netflix, Hotstar).

Telugu and Tamil box office revenues have been increasing rapidly since 2022. Telugu box office revenue has surged from Rs 1.44 billion in 2019 to Rs 2.145 billion in 2022, while Tamil box office revenue has jumped from Rs 1.44 billion in 2019 to Rs 1.7 billion in 2022. 24 million rupees. After that, it will continue to increase in 2023. Telugu and Tamil box office sales increased.

Post-pandemic, the majority of moviegoers will be frequenting movie theaters for special movies, event films, and big experiences that can’t be recreated at home. The mid-budget and below movies will be available on his OTT in the next few weeks. That’s my current thinking.

bollywood recognizes this, making 2023 the year of box office resurgence for Bollywood. Of this, Rs 5.38 billion was supported by collective actors such as Pathan, Gaddar 2, Jawan and Animal. For a long time, Hindi filmmakers were not churning out typical masala films that appealed to non-metro audiences. South has bridged the gap with Baahubali 1 and 2, KGF 1 and 2, Pushpa, Jailer and most recently, Salar.

From now on, whether it’s Bollywood, Tollywood or Kollywood, more action actors will dominate the box office.

The author is the founder and CEO of Everest Entertainment.

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