The first footage from Deadpool & Wolverine makes its tentacles at CinemaCon

Ryan Reynolds as Deadpool/Wade Wilson in Marvel Studios’ Deadpool & Wolverine.

Marvel Studios / 20th Century Studios

In years past, Disney’s show at CinemaCon has been a fairly family-friendly affair. Not so this year, with a rude R rating Deadpool Wolverine Take center stage to view wide-ranging shots of the project.

Disney’s trailer has silently begun on your phone’s PSA, with Deadpool and Wolverine appearing in costume, talking up rumors of… Secret WarsNext Avengers film. But when Deadpool tried to explain his theories for the film, he was interrupted by a cell phone in the audience. Finally, after being interrupted several times, Wolverine lost his temper, and addressed the camera with a lot of F-bombs, begging people to turn off their phones.

Later, audiences got a full look at the film which stars Ryan Reynolds and Hugh Jackman as the main characters and deals with the multiverse. The footage was full of double-entendres aimed at Hollywood, as well as direct references to Marvel and Disney.

“It’s amazing,” Kevin Feige, president of Marvel Studios, told the audience. He added that he could say “it’s pretty cool” because it’s an R-rated movie — and proceeded to say the F-word a few more times.

Then Shawn Levy came out to show nine minutes of spoiler-free scenes. Hollywood Reporter I won’t go into more depth about what was shown, but it starts with Wade Wilson as a retired car salesman from the superhero world. (Let’s just say it makes an oblique reference to his sexual preferences while trying to sell a car to a family.) It then cuts to the birthday party shown in the Super Bowl trailer, where Wade mentions a Marvel executive by name and list. Of the things he can’t show in the movie (including cocaine use).

Later in the footage, Wade arrives at the Time Variance Authority, as seen in the Super Bowl commercial. It’s fair to say that the clip is nine minutes long Deadpool Wolverine Attracted the biggest laugh of the week. Feige said the footage was designed by Levy and Reynolds specifically for the CinemaCon audience.

Marvel Studios is betting big Deadpool Wolverine, which opens on July 26 and hails from director Levy. After years of releasing three (or even four) films a year, the studio is calling back and putting all their potential into this one. It is Marvel Studios’ first R-rated project, and also the first franchise to come after its acquisition of 20th Century Fox. (The Fantastic Fourscheduled for release next year, will be the second.)

As Wade says in the footage: “I’m the Messiah. I’m a marvel, Jesus.”