OpenAI is reportedly selling its movie generation AI “Sora” to Hollywood

March 25, 2024 at 20:00:00

OpenAI, which develops a large-scale language model gpt And an artificial intelligence model for generating images DALL-E declared ‘ Sora ,” an artificial intelligence that generates movies from text, in February 2024. Regarding Sora, Bloomberg reports that OpenAI is meeting with Hollywood film studios, media executives and talent agencies to promote Sora for use in film production.

Bloomberg – Are you a robot?
https://www.bloomberg.com/news/articles/2024-03-22/openai-courts-hollywood-in-meetings-with-film-studios-directors

Sora is an artificial intelligence that can create one-minute movies from text, simulating the laws of physics to create complex scenes with multiple characters, specific movements, and fine details of themes and backgrounds. It has the property that it can be created with an understanding of whether it exists or not. There have been AI systems in the past that generate movies from texts (prompts), but previous AI systems were not able to understand the cause and effect of movements, for example, “I made a movement to bite a cookie, but the cookie ate me.” Films are often created that contain contradictions such as “No Trace Left.” However, since Sora uses physics simulations to “understand the real world,” he can produce films that are more natural and realistic.

OpenAI announces “Sora,” an AI that creates videos while simulating laws of physics from text – GIGAZINE

At the time of Sora’s announcement, OpenAI had released several demo movies. For example: “Elegant woman wearing red lipstick, black leather jacket, long red dress, black shoes, black purse, and sunglasses walking down a Tokyo street with neon signs and animated images.” She looks confident. Demo movie created with Sora from the script “Many pedestrians walking around the city.”

Sora is able to scale the world by simulating physics, and is expected to be able to do a variety of things, such as dynamic camera movement based on a consistent 3D image and the ability to merge two completely different movies. In addition to physics simulation, it is also possible to reproduce games and animations based on illustrations and films that could not exist in reality. Below is a movie of “SORA shaping with realistic clouds” shown in the Sora demo.

At the time of writing, OpenAI has not announced a release date for Sora. However, according to people familiar with the entertainment industry, OpenAI was promoting the Sora film in Hollywood even before its release.

Anonymous sources told Bloomberg that OpenAI’s chief operating officer, Brad Lightcap, will hold an initial meeting with Hollywood film executives in late February 2024. He said he did. Mr. Lightcap and several of his colleagues demonstrated the process of creating movies using Sora. A few days later, it was confirmed that OpenAI CEO Sam Altman attended a party in Los Angeles after the Oscars.

According to Bloomberg, Sora has not been released to the public as of March 2024, but OpenAI has distributed access to Sora to some famous actors and directors. Announcing Sora, an OpenAI spokesperson said: “OpenAI uses an iterative deployment process to deploy AI developments in phases to ensure the safety of our AI and give people ideas for future deployments. “Throughout this process, we have had a thoughtful strategy for collaborating with the entertainment industry. We look forward to continuing the dialogue with artists and creators.

Opinions on artificial intelligence in Hollywood have been divided, leading to strikes demanding regulation of the use of artificial intelligence that eliminates the jobs of screenwriters and actors. In response, OpenAI said it would be taking safety measures, saying: “We will work with a red team of experts in areas such as misinformation, hate content, and bias to adversarially test our models.” The metadata will include an item indicating whether the movie was created by Sora.

Hollywood Actors and Screenwriters Strike for ‘Regulation of Job-Eliminating AI’ – GIGAZINE

OpenAI remains at the forefront of AI development, but there has beenReports That Apple may adopt Google’s artificial intelligence, twin , for iPhone, and Google announced that it is possible to use Google AI, Gemini, for iPhone. They announced Amnesty International “ Video blogger “, which generates “realistic videos of people speaking with body language,” and several AI startups are growing rapidly,” Bloomberg noted.