OpenAI wants to use Sora video generation model to break into Hollywood
OpenAI He wants to become a player in the film industry. Developer ChatGPT It has begun talks with film studios and hopes to incorporate its generative model Sora In Hollywood productions.
according to Bloomberg, OpenAI began scheduling talks with Hollywood decision-makers in February, just days after it publicly announced Sora. A generative AI model turns user prompts into lifelike clips; In other words, it’s trying to do for video what OpenAI’s DALL-E did for images.
The first OpenAI talks in Hollywood were led by Brad Lightcap, who serves as the chief operating officer of the Microsoft-backed technology company. In recent weeks, OpenAI CEO Sam Altman He jumped into negotiations as well. Four months after being reinstated as senior CEO at OpenAI (he had briefly ceded that role to former Twitch chief Emmett Shear), Altman attended industry parties in Los Angeles over the 2024 Oscars weekend.
Subscribe to get Tubefilter’s top daily stories
The first people to gain access to Sora are “red team members” looking for vulnerabilities in the software, but OpenAI is giving Hollywood bigwigs advanced access so they can explore ways generative AI technology can help them in their work. according to Bloomberg
“a few big-name actors and directors” were invited to take Sora for a test drive.
“OpenAI has a deliberate strategy of working collaboratively with industry through an iterative rollout process — rolling out AI progress in phases — in order to ensure safe implementation and give people an idea of what’s on the horizon,” a statement from OpenAI said. . “We look forward to an ongoing dialogue with artists and creatives.”
The role of generative AI in the motion picture arts was one of the main points of discussion during the WGA and SAG strikes that hit Hollywood last year. The rise of deepfakes and other creative issues may make AI systems like Sora a tough sell in film and TV circles, but OpenAI will try to convince studios that its technology can be a benefit — not a hindrance — to the movie industry.
