‘Taylor Swift Eras Tour’ takes over the Disney Plus homepage

Taylor Swift

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Oh Taylor Swift, look at what you did with Disney+.

The streaming service has just debuted the movie Taylor Swift: The Epoch Tour (Taylor Edition)To celebrate the premiere, Swift customized the Disney+ homepage, with a Taylor Swift-inspired takeover.

The acquisition will put The Era’s Tour front and center, of course, but other sections will be created and organized to reflect some of Swift’s albums.

While Disney+ typically offers curated collections of movies and TV shows based on themes like “Princesses,” “Funny Families,” and “Throwbacks,” it will now have sections with names like “Red,” “Folklore,” and “Evermore,” all of which are labeled . “Disney version.”

Among the collections will be “1989 (Disney Version)”, which includes projects from the year of Swift’s birth such as the little Mermaid And Honey i shrunk the kids; “fearless (Disney version)”, with titles such as Moana, Percy Jackson and the Olympians, No Limits with Chris Hemsworth; And “Folklore (Disney Version)” with Snow White and the Seven Dwarves, The Chronicles of Narnia: The Lion, the Witch, and the WardrobeAnd, of course, Taylor Swift: Folklore: The Long Pond Studio Sessions.

take a look:

Afternoon tour The film was a coup for Disney+, with all the streaming services vying for exclusive rights to the film, which includes four additional songs not available on the theatrical or home video releases.

Disney CEO Bob Iger announced the acquisition of the film during the company’s recent earnings call, with the company paying $75 million for the rights (this is on top of the $261.1 million the film earned globally at the box office).