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Reality series to boost promising startups premieres on December 19

Mission Start Ab: Hosted by Masaba Gupta and Cyrus Sahukar, the reality show will premiere on December 19 on Prime Video.

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Prime Video has announced the premiere of its original reality series ‘Mission Start Ab’. The first-of-its-kind competitive series will focus on Indian entrepreneurs. The series has been conceptualized and developed in collaboration with the Office of the Chief Scientific Adviser (PSA), Government of India, with the aim of discovering entrepreneurs from different parts of India and empowering them to create the next potential unicorns. The series features three of India’s most knowledgeable and experienced investors – Kunal Bahl (Titan Capital), Anisha Singh (It Capital) and Manish Choudhary (Wow Skin Science) – who not only act as judges and investors, but also mentors. To guide and nurture the contestants to strengthen the skills needed to scale their startups. hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta and is an Endemol Shine India production.

Mission Start Ab brings together a diverse range of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, and technology-enabled markets. The series offers viewers a glimpse into the dynamic innovation and development happening at the grassroots level in India. It explores the unique stories of these founders, who come from humble backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to overcome real-world challenges. Through a series of intensive challenges, interactive exercises and one-on-one mentoring sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their India-made innovations, but also serves as an invaluable guide to aspiration. Innovators across the country.

“at Premier video, we strive to be a force for good in the country. Through our multiple skill development initiatives, including the letter of engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked to develop talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of PSA, Government of India on Mission Start Ab, a series that harnesses the power of entertainment to encourage all Indians to be bold and bold in their ambitions. Prime Video, India.

“Unlike other entrepreneurial reality shows, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top investors. Through challenges designed to sharpen their business acumen and develop critical problem-solving skills, Mission Start Ab is poised to ignite the aspirations of many young Indians, pushing them towards their entrepreneurial dreams.

Speaking about the show, Rishi Negi, Group Chief Operating Officer, EndemolShine India and Banijay Asia said, “Mission Start Ab is going where no series has gone before. It strives to inspire, engage and entertain viewers with the stories of real people it cites. Change at the grassroots level through their innovation. Through the 10 founders, the audience goes on a journey that makes them aware of their dreams and struggles and the path they have to take to realize their ideas. at the same time. Insightful advice from three judges, who also serve as mentors, serve as a guiding light for anyone trying to bring their vision to life. We are confident that the show will break barriers and challenge everyone to dream and dare to try. .”