Digital Media: Soups, Memes, Web Series Add Mojo to Survey Campaign Cg | Raipur News

Raipur: Politically charged messages delivered with dance, music and pop culture references tailored to appeal to young voters – this is how Chhattisgarh’s election season is playing out in the digital arena as the social media war this election has definitely gotten bigger and better with a younger audience. With the shift to social media, the poll battle has also shifted from a traditional land-based game to an online showdown, spawning a flurry of memes and intriguing videos. Both BJP and Congress produce parody music videos and web series. BJP’s ‘Labra Raja’ and Congress’s ‘Dek Raha Hai Pramod’ are like that. For the first time in the Chhattisgarh elections, the YouTube web series ‘Labra Raja’, released during the polls, is eagerly awaiting approval from the censor board to screen its trailer in multiplexes. Remote locations of Chhattisgarh were selected to shoot this Youtube series. Spending on directing and producing web series and videos, teams and artists from Mumbai. With 18 million new voters added to the first-time voter rolls in Chhattisgarh, content creator Ujjawal Deepak of the BJP told TOI that the target audience for the digital campaign is the youth as their brigade watches, shares and talks about it a lot. , making them “Content Generated Users”. The party’s ‘Labra Raja’ series is inspired by the 1975 Bollywood blockbuster ‘Sholay’, which was shot in Baghbahra, 90 km from Raipur. This place makes it more interesting because it is popular for the temple which is visited daily by the sloth bear. According to Deepak, the YouTube series will start monetizing with ads soon. Another BJP leader, Ravi Kishan in Raipur, said filmmakers in Mumbai have found Chhattisgarh interesting and with the spicy narrative of the Labra Raja series, people are finding the characters on digital media. On the other hand, the Congress gained popularity. Web series ‘Panchayat’ actor Durgesh Kumar and used his famous line ‘Dekh raha hai Binod’ to film the series. Congress social media chief Jaivardhan Bisa said the video was shot at various locations in Chhattisgarh and a professional war room was set up in Raipur with editors, producers, party workers and content creators managing the digital content. Insiders said the actors for the controversial memes and videos covering the state’s alleged scams were signed from other states because local artists refused to play the characters. Tushar Agrawal, 19, said he was interested in political satire and its production quality, just like professional artists. Tushar, who is a content creator himself, said the USP of reels and memes is that they have production costs but no circulation costs as they are widely shared on social media platforms and become the talk of the town. Another content-creating party says that a party in opposition tends to do better on social media. Just as the Congress released the video ‘Raman ka ulta chashma’ in the 2018 elections which gained popularity, the Congress’ ‘dekh raha hai Binod’ is yet to release. While ‘Labra Raja’ highlights the alleged liquor, coal, PSC scam and Youth. Suicide, ‘Raman Ka Ulta Chashma’ highlights cases of farmer suicides. Amid interesting videos and web series, anonymous and pseudonymous social media posts using morphed photos, fake news and purported porn videos linking politicians are also circulating on various social media platforms. , especially on Whatsapp.