YRF explains why it will release Salman Khan’s Tiger 3 on its ‘weakest day’, says it believes in Bhai’s stardom | Bollywood News

In an interview with India Today, Rohan said:I always think that if you do things the same way as before, you’ll be fine, and there’s no need to reinvent things if you don’t need to. But in this case, what came to mind for us was that it’s important to focus on what will benefit us at the end of the day, rather than looking at the numbers on day one. In the case of Tiger 3, we definitely felt that. I think Lakshmi Puja day, which is considered the weakest day for a film release, is more suitable for our film. ”

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He continued, “I was approached for this simply because there was a film like Pathaan earlier this year. If we had followed the traditional method, we would have released the film on Republic Day and made sure that We would have had a certain number. But at YRF, we focused on the lifelong business of movies and arrived a day early. It worked like a dream. We got some crazy numbers. , it came from the simple belief that we had made a good film with superstars Shah Rukh Khan and Adi, and all of us at YRF believed in his stardom.”

Expressing confidence in Tiger 3, Rohan said he believes in its exceptional quality and believes in Salman Khan’s star power to draw the audience to the theaters. Helmed by Maneesh Sharma, Tiger 3 also stars Emraan Hashmi in an important role.