Disney stars set new viewership record for high-voltage India-Pakistan match
The ICC Cricket World Cup match between India and Pakistan on Saturday set a new viewership record, reaching a peak audience of 3.5 billion viewers, according to Disney Hotstar.
The peak concurrent viewership (highest number of viewers during a live stream) for the India vs. Pak match on OTT platform Disney+ Hotstar reached nearly 3.5 billion.
This surpassed the peak concurrent viewership of 3.2 billion for the IPL final between Chennai Super Kings and Gujarat Titans held earlier this year.
The game was also broadcast live on the Star Sports Network by Disney Star, but viewership numbers will be released by the Broadcast Audience Research Council, a television ratings organization, in just one week.
Disney Star has exclusive broadcast and media rights across both linear and digital platforms.
The India vs Pak match was also screened in some cinemas of leading multiplex operator PVR INOX and a large number of visitors were reported to have turned up to watch the match.
Some of the PVR INOX screens are said to be completely sold out.
Sajith Sivanandan, head of Disney+ Hotstar India, told PTI, “I would like to thank all the fans who watched the India vs Pakistan match on Disney+ Hotstar. Because of your love for the game, Disney+ Hotstar I was able to beat everything that came before.” Achieving records across all cricket formats, concurrent viewership reached a peak of 3.5 billion. ” As competitive cricket continues, we will continue to honor our commitment to providing an unparalleled viewing experience to all our users, he said.
“We look forward to many more experiences like this as the ICC Men’s Cricket World Cup unfolds,” Sivanandan said.
PVR INOX on Saturday screened all Indian league matches, finals, semi-finals and finals in 116 cinemas across over 40 cities and witnessed an incredible response from viewers for the India vs Pakistan match. . Gautam Dutta, Co-Chief Executive Officer, said:
“World Cup excitement is at a fever pitch today as the two biggest rivals clash,” he said, adding, “Some screens are full, with 60% capacity for this epic clash. “We are witnessing higher occupancy rates,” he added. today. ”
