Disney

Bob Iger is ‘overwhelmed’ and ‘exhausted’ by Disney chaos, sources say

Bob Iger was expected to return to the Walt Disney Company in 2022 and lead the House of Mouse out of turmoil, but insiders say the CEO is starting to crack under the pressure. That’s what it means.

Bob Iger poses in front of several screens displaying various properties owned by Disney
Credit: Disney

Former and current Disney CEO Bob Iger acquired ABC in 1996 and began working for the legendary media company, where he served as president at the time. He was eventually named president of Disney and became its new CEO after controversial executive Michael Eisner was forced to resign.

As CEO of the Walt Disney Company, Bob Iger oversaw the acquisition of Marvel Entertainment, Pixar Animation Studios, Lucasfilm and their companies, turning an already huge company into a truly incredible multimedia conglomerate. I made a change. Star Wars and indiana jones The franchise and 21st Century Fox have teamed up to allow the Marvel Cinematic Universe to finally fold its films. xmen To that canon.

x-men cast
Credit: Marvel Studios / 20th Century Studios

Related article: 4 things Bob Iger did with his fortune instead of paying Disney employees

At the same time, Iger greatly expanded Disney Parks (especially in Asia) and revived Walt Disney Animation Studios, which led directly to the cultural behemoth we know as “Disney.” frozen franchise.

Elsa in promotional art for Frozen
Credit: Disney

In other words, it makes perfect sense that Disney shareholders thought things would be fine if Bob Iger returned to the company to replace his successor, Bob Chapek, but Bloomberg’s A new report tells a different story.

After weeks of pressure from activist groups, then-CEO Bob Chapek signed the Florida Parental Rights in Education Act (commonly known as the “Don’t Tell Me I’m Gay” law). Unwittingly, he brought Disney into a political firestorm by expressing his opposition to the 2017 “Disney” Act.

This began an ongoing feud between the company and Florida governor and presidential candidate Ron DeSantis, which has led to multiple lawsuits. Now, Mr. DeSantis is trying a novel legal strategy: asking the companies suing him to drop the case because it’s “done.”

Ron DeSantis and Mickey Mouse statue
Credit: Inside the Magic

But multiple lawsuits, nearly $2 billion in losses last year alone, declining box office revenues, declining attendance at Disney World, and near-constant bad publicity from WGA and SAG-AFTRA strikes have taken a heavy toll on Bob Iger. It seems to be giving.

Multiple Disney insiders, speaking anonymously, said Bob Iger is “exhausted” and “overwhelmed” by the precarious situation the company is in. The report also alleges that Mr. Iger himself had personal struggles after leaving Disney for the first time and found it difficult to leave. It’s about a company in which he was an avid investor.

Which makes one theory that Iger and Bob Chapek engaged in a power struggle over who would maintain the custom-designed executive restrooms at Disney headquarters seem, sadly, more plausible.

Bob Chapek and Bob Iger in front of a shower head
Credit: Inside the Magic

Related article: Disney falls into trouble as CEO Bob Iger rehires former CEO

One anonymous Disney executive described the situation as “For Bob, leaving Disney was like a father abandoning his favorite child…The good news is daddy is back, the bad news is the house is on fire.” That’s true.”

Bob Iger seemed to want nothing more than to return to the company he helped grow into a world-dominating force, but what to do now that he has to keep it together rather than grow it any further? I have no idea. It’s a good thing he signed on for three more years as CEO of Disney.

Will Bob Iger collapse under Disney pressure? Could someone run the House of Mouse at this point? Let us know what you think in the comments section below.