ZEE5 strengthens its presence in the eastern market.Audience for Bengali content doubles
Kolkata, Oct 13 (UNI) ZEE5, an Indian-originated video streaming platform and multilingual storyteller for multiple entertainment seekers, has expanded its Bengali audience by 2 since December 2022. It has doubled rapidly.
In line with the brand’s commitment to regional expansion, ZEE5 has invested heavily in Bengali content with titles such as ‘Abar Proloy’, ‘Shabash Feluda’, ‘Swetkali’ and ‘Shikarpur’ to name a few. It brought blockbuster hits.
Since December 2022, the platform has seen an impressive 22% increase in monthly active viewers in the East region. His latest original production ‘Abar Proloi’, directed by Raj Chakraborty and starring Saswata Chatterjee and Ritwik Chakraborty, has seen an 86% jump in viewership and total watch time compared to other Bengali originals. He increased three times. The viewing time for the same was 146 MN minutes.
According to a media release, ZEE5 has released a high-octane slate of 10 blockbuster titles from January 2023 featuring the best names in Bangla’s creative ecosystem.
The platform’s growth in viewership for Bengali content is attributable to strategic partnerships with industry-leading talent that have helped bring compelling stories from the eastern hinterland and eastern frontier directly to viewers. It’s possible.
This includes captivating original series, blockbuster movies, heartwarming family dramas, and pulse-pounding thrillers like ‘Raktkarabi’, ‘Shikarpur’, ‘Shabash Felda’, ‘Abar Proloj’, ‘Swetkali’ and ‘Seven’. included.
Since its inception, ZEE5 has consistently provided a rich and diverse entertainment experience to Bengali-speaking viewers with a consumer-first approach.
Commenting on the brand’s expansion in the region, Manish Kalra, Chief Business Officer, ZEE5 India said, Bengal’s entertainment industry has shown immense potential and has earned a reputation over the years for its outstanding storytelling. ”
“We are grateful to our partners and the region’s talent for their dedication and amazing creativity that truly captivated the Bengali diaspora around the world.In response to its popularity and demand, we We have released successful titles like ‘Abar Proloy’ in multiple languages.”Rest assured, we remain steadfast in our investment in Bengal and are committed to delivering authentic stories that are real and relatable to our viewers.” We will continue to work on it,” Kalra added.
ZEE5’s journey in the Eastern market has been marked by innovation, collaboration and a keen understanding of the local audience sensibilities.
The platform has brought post-theatrical premieres of blockbusters such as ‘Boudi Canteen’, ‘Biye Bibhrat’, ‘Shohorer Ushnotomo Din E’ and ‘Hatyapuri’. Apart from original works, the platform also has a number of exclusive titles such as: ‘Projapati’, ‘Aparajito’, ‘Boi’, ‘Uttaran’, ‘Joy Kali Kolkatawari’.
In addition to Bengali blockbusters, the platform has released ‘Bhandar’, ‘Talla’, ‘Kashmir Files’, ‘Hadi’, ‘Mrs. Undercover’, ‘Bob Biswas’, ‘Duranga’ in Hindi and other languages. We offer a lot of premium content such as “. ”, “Rambazu”, etc.
Uni BM CS1623
