Netflix Spain chief says Hollywood should be jealous of facilities – Deadline

“Hollywood should be jealous of what Spain is doing, and our facilities allow that to happen,” Diego Avalos, Netflix’s head of Spain and Portugal, declared today.

Avalos spoke about stunt work and set design on shows such as the Netflix hit. money robbery During a panel of streamer executives from MIA Market, they explained that the number of sound stages has doubled since last year to 10, and that the company has a post-production facility with “the most advanced technology used by Netflix around the world.” ”

“in money robbery “There’s a big explosion in the museum, and it was a set that was completely constructed to last two minutes before it exploded,” he added. “We’ve built a set that is hands down better than anything we’ve ever seen in Hollywood.”

Other countries are also jumping on board with these facilities and flagging things like the UK series, he added. chaos Mass shooting incident in Spain.

Speaking on an MIA panel yesterday, Media One boss Elisabeth Darvue said European production had a “huge competitive advantage” over the US, citing Spain, Italy and Belgium in particular.

Avalos said part of his strategy is world-building, pointing to the future. money robbery spin-off Berlin, The story is actually set in Paris.

overcome stereotypes

Meanwhile, Netflix’s head of Italy, Tini Andreatta, spoke about how she hopes to overcome national stereotypes rooted in the 1960s.

Andreatta admitted that the 1960s were a successful decade for Italian cinema, but that it “created stereotypes in our country.”

“The goal now is to present a more modern and unconventional image of Italy,” she said.

To do this, Andreatta commissions shows for young people from a “complicated and complicated” female perspective, or about issues such as masculinity.

She flagged recent examples such as the one starring Matilda de Angelis Lydia Poet’s Law, super sex About Italian porn star Rocco Siffredi, or the ‘larger than life’ music doc Vasco Rossi: Living.

“We want to portray a changing society and focus on undocumented people,” she added.

Andreatta joined Netflix three years ago after an illustrious 25-year career at Italian broadcaster Rai, and said the volume of domestic production has increased significantly since then.

This has created competition for talent with traditional players, she added. “I love competition, but the problem with competition is that there’s a lack of talent, so we’re contributing with some initiatives to support the industry,” she says, Intimacy Coordinator , the producer explained, pointing to a program for women behind the camera.

Netflix in Italy is also moving into the unscripted space, with Andreatta noting that it will launch a local version of the hit format next year. Rhythm + flow.

She explained that the program, broadcast from Naples, Rome and Milan, showcases the country’s different cultures and confirms her desire to tell regional stories from within Italy.

The TV and film confab MIA Market has been running all week, with speakers including Paramount’s Nicole Clemens, Miramax’s Mark Helwig, and Anonymous Content duo David Levine and David Davoli.