Lendingkart partners with Disney+Hotstar as digital streaming associate sponsor of ODI World Cup

Bangalore, Karnataka, India – Business Wire

Lendingkart, India’s leading digital lending platform for Micro, Small and Medium Enterprises (MSMEs), today announced a brand campaign with Rajkummar Rao that will be aired during the Cricket World Cup. Previously, Lendingkart was appointed as the digital streaming associate sponsor for the much-awaited broadcast of the Cricket World Cup on Disney+Hotstar. Lendingkart, which ended FY23 with another profitable year, plans to leverage Hotstar’s large reach and digital media to reach its target audience. Speaking about the association Harshvardhan Runia, Founder and CEO of Lendingkart said,Cricket opens borders in India! We are very excited to be a part of the Cricket World Cup broadcast on Disney+ Hotstar. The upcoming brand campaign aims to highlight the pivotal role of brands in alleviating the financial challenges faced by small and medium enterprises across India. The campaign’s original concept shows how small and medium-sized enterprises are caught in a loop of struggle caused by bottlenecks in the traditional lending system. Lending Cart’s fast, hassle-free and technology-driven solutions are a catalyst to help MSMEs thrive. The exposure associated with the Men’s Cricket World Cup will help convey the message that SMEs no longer need to be stuck in the loop due to financial difficulties, ultimately establishing Lendingkart as an MSME finance specialist. Sho. ” The sponsorship will be complemented by an on-air advertisement featuring brand ambassador Rajkummar Rao, who will be seen solving MSME problems in a set of three fun films.https://youtu.be/6BseeyqByQchttps://youtu.be/BirRVvWzsBghttps://youtu.be/Rjs1uwCW6jo Since its inception, Lendingkart Group has evaluated millions of applications and disbursed over 250,000 loans worth 15,000 crores in over 4000 cities and towns across all states and union territories of India, with 14,500 PIN code has been reached, making it the top of the fintech industry. The largest geographical area in the country. The Men’s ODI World Cup will begin on October 5 with the final to be played in Ahmedabad on November 19 and all 48 matches will be streamed on the Disney+Hotstar platform. Media contact details

Vivek Joshi, Lendingkart, vivek.joshi@lendingkart.com

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