The movie industry smiles as audiences return to theaters

After a bumpy ride over the past few years, the Indian film industry seems to be making a comeback, with back-to-back successes for Bollywood, regional and Hollywood films this year, once again drawing much-needed audiences to theaters across the country. ing. .

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According to research firm MK Research, “Jawan” and “Gaddar 2,” which were released in the first half of this year, each grossed over 500 million rupees (Hindi Net Box Office Collection or NBOC), making them the highest-grossing films in the history of Bollywood. became.

Among regional films, Rajinikanth starrer ‘The Jailer’ stands out with a collection of over Rs 300 crore, followed by ‘Dream Girl 2’, ‘OMG 2’, ‘Rocky Aur Rani Ki Prem Kahaani’, ‘Oppenheimer’, Movies such as “Mission: Impossible: Dead Reckoning” followed. Achieved 100 million rupees in a year.

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The company expects PVR Inox to perform well in the second quarter, keeping in mind the strong NBOC. “Management parameters such as ATP (average ticket price) and SPH (spending per person) should improve, and advertising revenue is likely to recover,” the company said in a report.

The company expects the recovery for broadcasters to be gradual as advertisers ramp up spending. “Both Zee and Sun TV will benefit from the performance of the films ‘Gadar 2’ and ‘Jairaa’, while viewership growth is expected to remain stable,” the company said.

Zee’s advertising revenue should continue to increase based on the weak base in the first quarter of this fiscal, but continues to decline year-on-year. Sun TV should report a modest 2% year-on-year increase in advertising revenue.

Outlook

“The pipeline for the third quarter also looks strong, with a slew of blockbuster movies scheduled to be released in the second half of the quarter,” the company said.

The report said the Hollywood (Writers Guild of America, WGA) strike, which has lasted nearly five months, is likely to have some impact on the foreign film pipeline in the coming quarters.

The recovery of broadcasters is progressing gradually and will continue to recover, the report added. “All eyes will be on the upcoming Christmas season expenditure. After much delay, Zee has received the necessary approval from the NCLT (National Company Law Tribunal) for the merger of ZEEL and Sony. Currently, the combined company We expect that relisting will occur around mid-December 2023,” the report states.