Michael Keaton says marketing for Beetlejuice was ‘weird’

Michael Keaton in the 1988 film “Beetlejuice.”

Warner Bros./Everett Collection Courtesy

Michael Keaton is opening up about the “surreal” process of returning to his beloved character in the future Beetlejuice Beetlejuice sequel.

The actor who first appeared as Ghoul Betelgeuse in Tim Burton’s film Beetlejuice In 1988, it was said recently empire Magazine that he had to look beyond the pop culture aspect of his character and find the strange source before filming.

“There was so much promotion for it, I had to go back to where I started,” Keaton explained. “I had to say: What was my extraordinary imagination thinking when I was developing it in the first place?” “Unlike seeing a coffee mug or a golf club cover (the face of Betelgeuse is visible).”

The actor admitted that watching his character enter the world of mainstream business was a “very strange” experience.

“To be honest with you – I’m very honest – it was disgusting, to look and go, ‘I don’t want to look like all these kids.’ Thingsthe curse Which He added: What started this?

However, Keaton feels he has succeeded in getting back to the basics of Betelgeuse in Burton’s sequel, which is scheduled to be released on September 6.

“I love it,” he said of the film. “First love ever this thing. And I don’t (usually) talk like that. I… Shamelessly I love that. “It wasn’t easy, and I think we did it to a great extent.”

The director also praised Keaton’s performance, telling the publication, “It was like he was possessed by a demon, because he just got back into it.”

Beetlejuice Beetlejuice It also stars Gina Ortega, Winona Ryder, Monica Bellucci, Willem Dafoe, Justin Theroux and Catherine O’Hara.