Following the success of Movie Lovers Day, Taran Adarsh appeals to the film industry to reduce the prices of tickets and popcorn. “Till yesterday, cinema halls were empty. Today, what has happened? So many people are thronging cinema halls. It is definitely because of this campaign.” – Bollywood News
After about two months of drought, the industry Mahi and his wifeThe film, starring Rajkummar Rao and Janhvi Kapoor, didn’t generate much buzz. But it grossed around Rs 7 crore at the box office upon release, thanks to special offers on Movie Lovers’ Day. Tickets for all films were sold for just Rs 99 in most cinemas. Mahi and his wife The film was the first choice of movie buffs as it was the latest and most exciting film to hit theatres.To the surprise of the industry and the trade, the film recorded a robust box office performance and even surpassed the ticket sales of Hrithik Roshan and Deepika Padukone’s blockbuster ‘Star Wars’. Warrior.
Interestingly, Laapataa Ladies‘s success at the box office can also be attributed to its fair pricing. What is not widely known is that starting from the second weekend, the makers decided to sell tickets for a maximum of Rs 150 even during the weekend. This unusual move has paid off as the film’s shows have become sold out regularly even in the seventh, eighth and even subsequent weeks.
On Cinephiles’ Day, film industry veteran Taran Adarsh tweeted about the importance of making ticket prices affordable and urged cinemas to not sell popcorn at exorbitant rates. Bollywood Hungama We spoke to Taran Adarsh exclusively about this.
Taran Adarsh began, “When there was only one cinema hall, the ticket prices were very low and affordable. Those days, there used to be long queues even for advance bookings. Though the theatre had 1,000 seats, it still got packed. Aajkar 200 seats K theater Ko full This is how Karna Mushkil was bornone of the reasons is pricing. I have always said that my love for Bollywood will never fade. But the ticket prices need to be affordable. Today, we all know that a film releases on OTT after eight weeks. So why would an audience shell out Rs 2,000 for a film ticket? Look at the prices of popcorn and other drinks. It is so unaffordable. For a common man, this is really painful on the wallet. They would rather spend their money elsewhere, like at restaurants or shopping malls.”
“So to attract audiences, prices need to be kept down – not just for tickets, but also food, beverages and actors’ fees,” he added.
Taran Adarsh said, “To bring down ticket prices, the entire industry — distributors, studios and producers — has to work together. But when it comes to food and beverages, it is left to the discretion of cinemas and multiplex chains. It is unfair that movie-goers should pay just Rs 99 for a ticket and then shell out more than Rs 400 for popcorn. An industry insider told me, ‘Audiences are Cobolo PersekuakeaieMy response was: “If my kids get hungry and want popcorn or other snacks during intermission, should they leave the theater to get food?”
“You have to maintain a balance,” he said. Earp Matt Kamao“Theaters have a right to make money. But that doesn’t mean they should overcharge.”
Citing the example of Movie Lovers Day, an industry veteran asserted, “Till yesterday, cinema halls were deserted. Why are so many people thronging cinema halls today? It is definitely because of this campaign. India is a price-sensitive market. Even while buying vegetables, people check the price of every item. Not only that, they also haggle. It is not just in India, it happens across the world that people check the price tag first.”
Taran also said that low prices alone are not enough, saying, “The content must also match. For example, Bade Miyan Chote Miyan For 99 rupees you can get Mama Karuna!”
right Mahi and his wife Would they have had so many openings without the Cinema Lovers’ Day offer? Taran replied, “No, without the offer we wouldn’t have had so many ‘Orange’ shows! Maybe in the evenings. But since this morning, we are full or close to being sold out. And it’s all thanks to the offer.”
Taran Adarsh, while advocating for a reduction in ticket prices, added that highly anticipated films can command higher ticket prices as there is an urgency to watch them on the big screen. “Shah Rukh Khan’s Jawan or pattern “For films that are scheduled to be released, tickets should be sold at Rs 99,” he said. “There can be different pricing for these films.” Har movie I threw it away. Srikanth, Raapata woman Oar pattern tree The price is the same Nahin ho saktiShah Rukh and Ranbir Kapoor are at the peak of popularity these days and their films deserve blockbuster pricing.”
Taran Adarsh’s belief is strengthened by the fact that previous Film Lovers’ Day and National Film Day were also successful.Article 370 We also benefited from Movie Lovers’ Day. crack “There was a sellout crowd, although it did drop off on the second day. But it was pushed to the first day because of the price,” he said.
Also read: Exclusive: Multiplexes and most single screen cinemas to sell tickets at Rs 99 on Film Lovers’ Day on April 19; Love Sex Aur Dhokha 2, Do Aur Dhoo Pyaar, pending releases to rake in profits
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