Prix Luciole honoring poster art at Cannes 2024
“Jolie Keeps Calm” and “She Doesn’t Have a Name” stickers.
Max Pinkers and Sophie Cage; Huanghai studio
The inaugural Prix Luciole awards ceremony, celebrating artistic achievements in film poster design, was held on Friday at the Le Gray d’Albion hotel in Cannes.
The award, sponsored by Taopiaopiao, China’s leading movie ticketing platform, and the Paris-based Cinéaste Chine-Europe alliance, aims to raise awareness of the importance of graphic design in film promotion, and to honor works that demonstrate exceptional design. Concepts, strong emotional resonance and visual impact in movie posters.
The Prix Luciole award for best poster, worth 1,000 euros, went to Belgian director Leonardo van Dell. Julie keeps calm. The jury praised the modern approach of the poster, photographed by Max Pinkers and designed by Sophie Keage, as well as the perfect balance between typography and photography, the clever use of empty space and the strong choice of images that delve into the character’s psychology.
The inaugural Luceul Prize jury consisted of Sherri Linden, a veteran film critic Hollywood Reporter; Lionel Avignon and Stéphane De Vivez, creative directors and founders of visual design studio Heartland Villa; and Thomas Piparo, expert advisor to the Critics’ Week section at the Cannes Film Festival.
Actor and screenwriter Wu Kexi, who stars in director Constance Tsang’s film Blue Sun Palace (nominated in the Critics’ Week section of the Cannes Film Festival and winner of Le Prix French Touch du Jury) won the grand prize, noting that “if we get a certain feeling from the poster, we can predict what kind of experience we will have. Go into a dark cinema hall, and that is important.” Extremely”.
Tierra del Fuego poster.
Transfer from me
The Jury Prize was given to the poster for Peter Ho Soon Chan’s crime drama She doesn’t have a name, created by Huanghai Studio. This poster is honored with its captivating aura of mystery and suspense, and the handcrafted quality of the illustrations that capture the feeling of a scene suddenly interrupted.
Special mention was given to Tierra del FuegoDesigned by Mona Convert, the film’s director. At the awards ceremony, juror Piparo said the poster stood out for its collage artwork, and praised its “raw spirit” and “simple, mysterious images that captivate the audience, making it a unique work of graphic art that stands out in an often overstuffed world.” With clichés.
The Prix Luciole also presented a prize to the public based on Taopiaopiao audience votes. The winning poster for Black doga drama by Hu Guan that won first prize in Cannes’ Un Certain Regard sidebar, was celebrated for its traditional narrative spirit, reminiscent of the poster art of yesteryear.
Like the poster for She doesn’t have a namewas designed by Chinese design studio Huanghai, whose previous designs have included posters by Hirokazu Koreeda. the thieves And Hayao Miyazaki My neighbor totoro.
