Launchmetrics’ pinnacle of performance to highlight luxury and Hollywood

Stars from top brands: Ryan Gosling at the Oscars in Gucci; Taylor Swift at the Grammy Awards at Schiaparelli, Zendaya at the Oscars at Armani; And Hunter Schiffer at the Golden Globe Awards in Prada

Mike Coppola/Getty Images; Matt Winkelmeyer/Getty Images; Alia Anderson/Getty Images; Amy Sussman/Getty Images

BarbieThe film’s global revenue will soon exceed $1.5 billion – and that’s just in box office revenue. From Chanel, TAG Heuer and Moschino to the Mattel dolls and other products featured in the 2023 blockbuster, the exposure these and other brands have enjoyed combined with consumer purchases has undoubtedly pushed this film’s economic impact to stratospheric heights.

Aligning high-end brands with Hollywood entertainment — not just on screens but on red carpets as well — is the topic of a March 20 panel discussion presented by data firm Launchmetrics as part of its day-long Performance Summit 2024 event. The six virtual panels throughout the day are free and open to the public to attend live or to view after they are completed.

Throughout the 2024 awards season, Hollywood Reporter It partnered with Launchmetrics to produce the Red Carpet Power Rankings, which measure the media influence value of brands worn by stars at the six major broadcast ceremonies, from January’s Golden Globes to the 2024 Academy Awards.

As an additional element in this season-long partnership, THR She is participating in “There’s No Business Like Show Business: Building a Brand in Today’s Entertainment Industry,” a panel discussion at the 2024 Performance Summit scheduled for noon ET/9 a.m. PT on Wednesday, March 20. The 50-minute event will explore the increasing connection between luxury brands, stars and Hollywood productions, while also examining the trajectory of this trend.

“Throughout the 2024 awards season, THR I worked with Launchmetrics to track the earned exposure of all luxury brands profiled on the red carpet, and while this impact is both measurable and important, it’s only half the equation for many of today’s most iconic brands. THR Contributing writer Lori Brookins, who participates in the panel discussion alongside Carlotta Rossi-Spencer, head of branded entertainment business development for TV production company Banijay, and Michael Jais, CEO of Launchmetrics. “High-end brands have also had greater success with product placements that feel authentic, yet are noticeable. Barbie This is a great example of this strategy, while other recent and future films are using similar partnerships – in May. ScapegoatRyan Gosling will appear wearing at least one TAG Heuer watch, a brand he has been associated with since 2021. For many products, it is now an essential conversation.

Other panel discussions and panellists include “Decoding Beauty: Brands Driving Data Today,” which will feature Amy Rawlinson, Senior Associate in Insights and Consulting at Business popularityand “Beyond Transactional: Experiential Marketing and the Value of Cultural Currency” with designer Jason Wu.

For more information about the 2024 Performance Summit, see the Launchmetrics schedule here.