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Deadpool 3 and Twisters trailers fit the bill – The Hollywood Reporter

In 2016, Ryan Reynolds’ first dead pool The film scored a huge Super Bowl marketing landing when the weekend of the big game was used to hold a number of promotional events, culminating with a final trailer released during the showdown between the Denver Broncos and Carolina Panthers.

Two weeks later, the irreverent, R-rated picture turned into a box office sensation and launched a new 20th century superhero franchise, which was later purchased by Disney, home of Marvel Studios. If you’re the type to bet, odds are good that Marvel and Disney will use this year’s Super Bowl on February 11 in Las Vegas to release the first trailer for the untitled movie. dead pool Threequel, which hits theaters on July 26 in North America. And don’t be surprised if the mercurial Reynolds — also a proven marketer — somehow suits himself.

Old Hollywood studios have long used the year’s most-watched live TV event to advertise their upcoming productions, but have cut back significantly in recent years due to rising costs. This year, CBS is charging $7 million for a 30-second spot, according to multiple reports. One popular option is an official pre-game show, which can cost half as much as buying the time for a movie trailer.

Studios are being coy about their Super Bowl plans this year, though those betting big are certainly happy that the Kansas City Chiefs, who will take on the San Francisco 49ers, offer an extra bonus in terms of ratings because Taylor Swift, who is dating Travis Kelce in Kansas City (her presence at the games this year led to a significant increase in female viewership).

There is, too dead pool communication; Reynolds and his wife, Blake Lively, are friends of Swift and have attended Kansas City’s games this season.

The place for Deadpool 3, directed by Shawn Levy and co-starring Hugh Jackman as Wolverine, will likely air during the game, but Disney has declined to comment on any and all plans. Another Disney movie that could be announced on Sunday is 20th Century Kingdom of the Planet of the Apes. The reboot will hit theaters on May 10.

Paramount, whose sister network CBS is carrying the game, is sure to make the announcement Bob Marley: One Love – Which opens on Valentine’s Day – A Quiet Place: Day One And ifDirected by John Krasinski and starring Reynolds. Monday comedy if The appearance of Reynolds and Randall Park teasing the Super Bowl trailer generated 20 million views in the first eight hours online, according to the studio. Super Bowl Tyrian Reynolds and Randall Park

Universal will have a big presence as well. The studio is believed to have bought time for summer event photos victim Starring Ryan Gosling and Emily Blunt, Tornadoes And lighting Despicable me 4as well as the spring tent pole Kung Fu Panda 4From DreamWorks Animation.

It appears that Warner Bros. and Sony will miss Super Bowl Sunday entirely. Instead, Warners announced its next 10-year plan for March Sand Dunes: Part Two During the AFC and NFC Championship games on January 28.

February 5, 6 p.m.: Updated with if Trailer statistics.