Renowned film critic Anupama Chopra exposes paid reviews of Bollywood

Renowned film critic Anupama Chopra recently shared some shocking and eye-opening thoughts on issues in the world of entertainment industry. She revealed that film critics are sometimes offered money, which leads to a loss of honesty and genuine criticism.

She revealed a text message asking if she would accept a paid review. If you don’t mind, the spokesperson asked for the price.

Chopra pointed out that entertainment journalism has had a difficult path over the past two decades. The rise of digital platforms and influencer culture has made it even more difficult. These days, it’s hard to tell whether social media posts praising a movie are sincere or paid to post.

The big problem here is that a mediocre movie with a big marketing budget can overshadow a really good movie. This happens because production companies pay influencers to promote their projects, controlling the narrative and making it harder for quality work to stand out.

Chopra reveals that websites and influencers are paid to inflate first-day box office figures, highlighting games that use perception to secure lucrative OTT deals. . In this scenario, each production company has to improve its film’s favorable image in order to obtain a lucrative OTT contract or avoid renegotiating with an existing streaming platform after the film receives a failure verdict. They are competing to present themselves. Box office verdicts are also on sale.

Chopra predicts the bubble will burst within the next two years and hopes industry leaders will recognize and resolve these issues by 2024. She emphasizes the importance of honest criticism and insightful journalism to keep her entertainment business thriving. Without it, the industry risks losing its integrity, credibility and credibility.