Lessons we can learn from Hollywood movies

Hollywood movies can teach us a lot about business. No, not the content and story of the movie, but how Hollywood studios conduct their business. There are a few popular studios and directors who continuously Presenting successful films. The Hollywood lesson we’ll share today comes from that word, continuously.

There are some movie studios that constantly produce a variety of films Different Hit movies. But let’s not talk about Different Visits. Let’s talk about repeat business successes, as in sequels and series.

Think of movies that spawned sequels that are on par (and sometimes better) than the first. For example, the first The best The film starring Tom Cruise was a huge hit in 1986. It would be 36 years before the sequel came out. Expectations were high, and the film delivered. Tom Gunn: Maverick It is now considered the greatest sequel in film history.

So, why do some sequels do so well? As mentioned, today’s lesson is about consistency. There is comfort in knowing what to expect and getting it. When you hope something will be the same as last time, and then it happens, you develop trust in the brand. Even if you’re not a fan of the films mentioned above, there are plenty of other films in many different genres, from children’s films such as The Incredibles And Frozen For fantasy films such as Harry Potter.

Then there are directors who have a very distinctive style, and whose fans always come back for more. Quentin Tarantino, Martin Scorsese and Steven Spielberg continuously to hand in. (There’s that word again: continuously.)

However, for some sequels, the opposite is also true. There are amazing films that think they can repeat their success, but fail the second time around. Caddyshack (1980) is one of the funniest golf/sports movies ever made. More than 40 years later, amateur and professional golfers still quote lines from the movie. Eight years after the original version appeared Caddyshack II. How many lines are quoted from the sequel? (Rhetorical question!) Unfortunately, Caddyshack II It is consistently recognized as one of the worst sequels of all time.

Hollywood knows that audiences like consistency, and that customers at any company expect the same.

Velos Ciesnauskas, chief business development officer at Kilo Health, understands how companies can draw inspiration from Hollywood, and a company’s success reflects the consistency of a good series or franchise in Hollywood. With Kilo having 6.5 million customers worldwide and recognized as one of the fastest growing companies in Europe, Cesnauskas knows that you can’t maintain and grow your customer base without a consistent, predictable experience. He eloquently sums up Hollywood’s lesson, comparing Kilo’s success to the 007 film series, which has spawned sequels, series, and hits for more than 60 years. According to Cessnauskas, “James Bond focuses on carrying out dangerous missions, exciting adventures, and dazzling those around him. You never know what to expect from this esteemed gentleman, but you do always Find out what to expect from the franchise.

James Bond always He gets the bad guys. Will cinematography for the film always Be epic. Association always He shows style, wit, wit, charm, resourcefulness, skill…I could go on. There is a consistency, or even a formula, that works. That’s why fans come back. That’s why customers come back.

When a customer has a good experience with a company or brand and there is an opportunity to return, they will consciously or subconsciously hope to have a similar positive experience. If they get that similar experience, they might come back again, and again. At some point, the experience becomes owned. This is what the customer expects. If a friend or colleague asked about their experience with the company, they would say things like: “They… always “They did what they promised.” That word always It is important. This is the word that describes consistency. To put it in the words of another Hollywood blockbuster and (superhero) star actor, you want to create a consistent, predictable experience that makes your customers say, “I’ll be back!”

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