Karan Kundra dons the chauffeur hat as a ‘special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’.
Mumbai: Amazon miniTV – Amazon’s free video streaming service has enthralled the audience with its star-studded multi-genre shows. The Amazon miniTV team has always found new and innovative ways to bring the service to its fans, bringing their favorite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service came up with a unique idea: lead actor Karan Kundra surprised customers by becoming their Uber driver for a day and dropping them off at their destinations. Karan drove Uber Green – the company’s latest offering promoting zero-emission rides.
Karan Kundra is a famous figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising the riders and talking to them about his experience while shooting for Love Adhura and taking a romantic track from the show en route to their destination. The unexpected encounter with the Uber driver left passengers in awe.
A passionate romance blended with a nail-biting thriller, Love Adhura stars Karan Kundra and Erica Fernandez in lead roles and has been garnering phenomenal reviews from critics and fans alike. Karan’s major engagement as an Uber driver joins the lead actor’s groundbreaking Metro ki Sawari campaign, which recently grabbed headlines during the show’s promotions.
Amazon miniTV Business Head Aruna Darianan said, “At Amazon miniTV, our endeavor is always to find opportunities to organically integrate brands with our content. Teaming up with Uber to promote our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green works to create sustainability in transportation, which our youth audience on Amazon miniTV can relate to and is a great example of how both brands can build a symbiotic relationship.
Talking about the experience of being a part of this unique association, Kundra expressed, “Being a part of this unique advertising idea was a really exciting experience. It was exciting to be surprised and interact with the passengers, which gave me a unique opportunity to connect with people in the real world, beyond the television screens. The excitement and joy on the riders’ faces was priceless and I’m grateful for the opportunity to be a part of it.”
Directed by Tanveer Bookwala of Ding Infinity and starring Karan Kundra, Erika Fernandez, Saaqib Ayub, Vivek Madaan and Abhilasha B Paul in lead roles, Love Adhura streams exclusively free on Amazon miniTV. You can watch it in the Amazon shopping app on Fire TV or download the Amazon miniTV app on the Playstore.
