Crew comments: Kareena Kapoor’s crime film tries to shed light on corporate slavery but ends up becoming corporate slavery itself | Bollywood News

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Tabu, Kriti Sanon and Kareena Kapoor Khan seen in crew stills.

But one day, their middle-aged colleague suddenly dies on board an airplane, providing the film’s funniest moment of physical comedy. The three women discover gold bars strapped to his body. For years, the uncle has been smuggling gold unbeknownst to anyone, supplementing his income and presumably maintaining a lavish secret life. With the airline on the brink of closure due to the owner’s financial crimes, the three women decide it’s time to take matters into their own hands.The bees died“This is a classist remark made casually by Gita while reflecting on her own suffering.”Don’t pay taxes, don’t pay PF… Don’t pay taxes, don’t pay PF. “

The three have to provide for their families and pay the bills alone, but being women, they are forced to curb their personal ambitions. After the initial euphoria of making a fortune from their illegal venture, the three women are caught and interrogated by the police. They learn that all this time they had inadvertently funded their defaulting boss, effectively ensuring that their colleagues remained penniless. Wracked with guilt, Geeta, Jasmine and Divya Rana (from Haryana) hatch a final plan to take all the paisas their criminal boss has illegally accumulated and distribute the wealth to the people. It’s as if… JawanHowever, it is glossier and has significantly fewer non-smoking disclaimers.

But despite the anti-capitalist sentiment, it’s hard not to feel like Crew is a product in its own right. How else to explain GoIbibo’s close-up? in front Taboo? How else to explain the opening shot, a spotlight on a box of Wow Momo? A bottle of Yardley perfume is more prominent than Sanon in Divya Rana’s (Haryana-born) introductory montage, while the BoAt brand name is proudly worn in the climactic music video, making it feel more like an Aman Gupta fever dream than a platform for stardom.

Even influencers are finding more sophisticated ways to incorporate brands into their posts, and for a movie that was supposedly built around the song “Choli Ke Peeche,” they could have found a better way to meet their contractual obligations without distracting the audience with these glitzy commercials. Think about how smartly director Luca Guadagnino pulled this off in his recent film, “Challengers.” moreover The Challengers has more brand placement than Clue, but references to brands like Applebee’s, Adidas, Aston Martin, and Augustinus Bader are all integral to the film’s plot about socialites and hardworkers. Far from distracting from the drama, the product placement in The Challengers actually adds to it.

Kareena Kapoor Khan, Tabu and Kriti Sanon are seen in crew stills.

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It makes no sense for Michael Bay to jarringly pan to a Victoria’s Secret banner in the middle of an action scene, or switch to cans of Bud Light after a Transformers chase scene, because these movies aren’t pretending to rebel against the powers that be; they’re trying to sell action figures. In that respect, Crews is a perfect ally against hit superhero shows like The Boys, which are happily streaming on Prime Video while criticizing tech giants, and Netflix’s 2019-2020 Netflix series. False feminist attitude It’s an effort to boost toy sales. There’s nothing inherently wrong with this kind of studio filmmaking; it’s a means to an end. But watching Clue feels like munching on a Maharaja Mac while reading The Communist Manifesto.